Base is a system of intelligence that sets up, runs, and remembers your entire business from one place. You connect your existing tools, control everything through a natural language command bar, and Base watches your business in the background to tell you what needs attention before you have to ask. Your CRM, finance, contracts, hiring, marketing, analytics, and more all connect back to one place so your company data stays unified.

No. Base is month to month. There is no lock in, no minimum term, and no cancellation fee. You can cancel anytime from billing in one click and you keep access until the end of the period you have already paid for. We verify a card at signup so we know you are a real business, but nothing is charged until your 3 day free trial ends, and cancelling before then costs you nothing.

Base is for any founder running a business without a full operational team behind them. If you shipped a product and now need to actually run the business. If you raised funding and suddenly need hiring, financial visibility, and investor updates. If you are scaling fast and drowning in tools, tabs, and context switching. Base is the operating layer that replaces the infrastructure you do not have yet.

Most founders can ship a product fast. The hard part is everything that comes after. You suddenly need a CRM, contracts, financial visibility, a hiring process, and a marketing plan. Setting all of that up takes months and then running it all separately creates constant context switching. Base sets it up, runs it, and unifies all the data so you never lose the thread.

Vibe scaling is the term we coined for building and running your business with the same speed and lightness you used to ship the product. Vibe coding made it possible to ship a product in a weekend. Vibe scaling makes it possible to run the business just as fast. Base is built specifically for this.

No. Base connects to the tools you already use or helps you set up the right ones. Your data stays in HubSpot, Xero, Stripe, and the other tools you connect. Base is the layer on top that lets you control everything from one place, unifies your data, and surfaces insights across all of them together.

Base proposes, you approve. When Base spots something that needs doing, it prepares the work in full, the drafted reply, the follow-up email after a meeting, the invoice chase, and puts it in front of you with the context it used. Nothing is sent, created or updated in a connected tool until you approve it. Standing rules let you decide which situations Base should always prepare work for, but approval stays with you, and every action Base takes is recorded in your history.

Most tools do one thing. Base connects 17 live integrations across 20 modules and lets you run all of them from a single command bar. Six of those modules are built by Base and need no third-party tool at all: Brand, Automations, Tasks, OKR Tracker, Foundations and Investor Relations. On top of that sits the company brain, an explorable graph of your real business data, standing rules that prepare work for approval before you ask, a memory layer that keeps a permanent record of everything, and agent access so tools like Claude can query your business through Base directly.

Base is built in five compounding layers. Setup guides you through connecting your tools and configuring everything you need. Orchestration lets you control every connected tool from a single natural language command bar. Company brain unifies all your data so you can see and query your whole business in one place. Memory builds a permanent searchable record of everything that has ever happened in your business. Intelligence compares your metrics against industry benchmarks for founders at your stage and tells you what your numbers mean and what to do next. Each layer builds on the previous one.

The company brain is the intelligence layer at the centre of Base. It unifies data across all your connected tools and lets you ask questions that span your whole business. Ask how the business is doing and Base pulls from Finance, CRM, Analytics, and Email to give you one coherent answer. Ask what you need to do today and Base pulls from Calendar, tasks, follow-ups, and invoices to give you a prioritised action list. No switching tabs. No manual reporting.

Base compares your key metrics against AI-powered industry benchmarks for founders at your stage. Your runway, MRR growth, churn rate, pipeline coverage, and burn multiple are all benchmarked against what is typical for companies at your stage and interpreted in natural language. For example, if your runway is 8 months, Base tells you that the typical runway for a post-seed company before raising a Series A is 12 to 18 months, and suggests you consider opening investor conversations in the next 60 days. Benchmarks are currently powered by AI using publicly available startup data. As Base grows, they will be progressively replaced by aggregate data from real Base companies at your stage. All benchmark insights are clearly labelled so you always know the source.

Base builds a permanent, searchable record of everything that happens in your business. Every contract signed, every hire made, every investor update sent, every command run. This history grows over time and becomes the foundation for the intelligence layer. When you raise funding, Base can generate your data room from its memory. The longer you use Base, the more valuable and irreplaceable this record becomes.

Yes. The longer you use Base, the more context it has about your business. The Memory layer builds a complete record of your company history which makes the Intelligence layer more accurate and personalised. As more founders use Base, AI-generated benchmarks are progressively replaced by aggregate data from real Base companies at your stage, making insights more relevant and precise.

Base has 20 modules across eight groups. Comms: Email and Slack. Marketing: Brand. Revenue: CRM, Customer Service and Shopify. Legal: Contracts. Finance: Finance and Payments. People: HR and Hiring. Fundraising: Investor Relations. Tools: Automations, Tasks, Analytics, Calendar, Files and Docs, Knowledge Base, OKR Tracker, Foundations and Inventory.

Six modules are built by Base and don't depend on a third-party integration. Brand stores your brand guidelines. Automations holds your standing rules. Tasks is one list of everything outstanding across Base. OKR Tracker sets company objectives and tracks key results against live data. Foundations walks you through setting the company up properly, DNS, SEO, social profiles, press and deliverability. Investor Relations runs your fundraise, pipeline, updates and data room. All six are on every plan.

The Brand module is a native Base tool that lets you build and store your brand guidelines. You describe your company, your customer, and your visual direction and Base generates a starter brand kit covering colours, typography, and voice and tone. Your brand kit is then used automatically across contracts, campaigns, and documents generated inside Base.

The proactive feed is the first thing you see when you log in. It's a prioritised list of the most important things that need your attention across all your connected tools. Unsigned contracts, overdue invoices, leads that haven't been contacted, emails awaiting replies. It updates automatically throughout the day without you having to ask.

Four headline metrics at the top, runway, MRR, pipeline, and headcount, pulled live from connected integrations. Below that: the proactive feed, today's agenda from your calendar and task manager, recent activity across all connected tools, and quick action buttons. On Monday mornings it also shows a weekly summary.

Yes. The cross-module query engine lets you ask questions that span multiple connected tools. "How is the business doing this week?" pulls from finance, CRM, analytics, and email. "Am I on track to hit my revenue target?" pulls from Xero and Stripe. Base synthesises the data and returns a single natural language answer.

Sign up at withbase.ai, add a card so we know you are a real business, and your 3 day free trial starts straight away. Base then asks you a few questions about the company, recommends which tools to connect first, and walks you through connecting them. Most founders are running their first commands within minutes.

Most founders are connected and running their first commands within minutes. Connecting a tool takes about 30 seconds via a standard OAuth login. If you don't have a tool yet, Base will help you set one up via a guided flow.

No. Base is built for founders, not developers. Everything works via natural language commands. You don't need to understand APIs, OAuth, or any technical concepts. If you can type what you need, Base can handle it.

Base has 17 live integrations: Gmail, Google Calendar and Google Drive (Google Workspace), HubSpot and Attio (CRM), Stripe (payments), Xero and QuickBooks (finance), Shopify (commerce and inventory), BoldSign (contracts), Intercom (customer service), Slack (comms), Linear (tasks), Notion (knowledge base), PostHog (analytics), Workable (hiring) and Bundle.social (social posting). Six further modules are built by Base and need no integration at all: Brand, Automations, Tasks, OKR Tracker, Foundations and Investor Relations.

Each integration connects via a standard OAuth login. You click connect on the relevant module, log in to your account, and grant Base permission. The whole process takes under a minute per tool.

Base guides you through setting up the right tool for your needs. If you want a CRM for the first time, Base will tell you whether HubSpot or Attio is the better fit for your stage and help you get started, and the same applies to finance, contracts and the rest of the stack.

The company brain graph is a visual, explorable map of your actual business. Every contact, deal, invoice, contract, email thread, document and task Base has pulled in appears as a node, connected to the things it genuinely relates to. You can move through it, open any node and see the underlying record. It is built from your real data, not an illustration, so it also shows you where your business has gaps: a customer with no contract, a deal with nobody attached to it.

Yes. Base exposes your business to external AI agents through agent access, an MCP endpoint you control from settings. You grant a client, Claude for example, access to specific modules only, and it can then query your contacts, deals, finances, tasks and activity through Base rather than you copying data into a chat window. Every grant is per client, per module, and you can revoke it at any time.

Standing rules tell Base what to always prepare for you. When a meeting ends, draft the follow-up using what was actually discussed. When a support conversation comes in, draft the reply and rank it by urgency. When an invoice goes past due, prepare the chase. Base does the work and hands it to you ready to approve, so the follow-up exists before you remember it should.

Yes. The coaching layer reads across your connected tools and tells you what needs attention and why, in order of what matters. Not a dashboard of numbers, a short list with the reasoning behind each one and a way to act on it in a click. Every suggestion opens the real records behind it, so you can check the working before you act.

Yes. Any task in Base can be assigned to another member of your workspace, whether you created it by hand, accepted it from an automation or handed it off from an objective. They see it in their own list under what is on their plate, with the full context attached, and the handoff is recorded in your company history.

Base builds a picture of what your company actually is from the signals in your connected tools: what you sell, who buys it, how you describe yourself, what your pricing looks like. It drafts that identity, shows you the evidence behind each part, and you confirm or correct it. Everything Base writes afterwards, emails, contracts, investor updates, is grounded in it rather than in guesses.

Yes. Each user's connected accounts are fully isolated from one another. Your data is never visible to other Base users or shared with third parties beyond the tools you explicitly connect to. All connections use industry-standard OAuth 2.0 and data is encrypted in transit and at rest.

Yes. Base is registered with the UK Information Commissioner's Office and complies with GDPR. Before any bulk email send, Base displays a full confirmation screen showing exactly who will receive the email.

Yes. Base's connections to Gmail, Google Calendar, and Google Drive have been independently security reviewed as part of Google's own verification process for apps requesting this level of access.

Email us at hello@withbase.ai or use the support chat inside the Base dashboard once you're signed up.