base
Vibe scale your business.
You've shipped your product. You suddenly need hiring, CRM, finance, analytics. Instead of disappearing into tool research and setup while your momentum dies, Base guides you to the right ones and sets them up. Everything connects back to one place. Your company data stays unified. You move.
Lovable was your technical co-founder. Base is your commercial co-founder.

From command to done
Base sits on top of the tools you already have. You give the instruction. Base does the work.
Connect your tools
Link HubSpot, Xero, Juro, Stripe and your other tools in one click. No migration. No switching.
Tell base what to do
Type a plain English command. Send a contract. Check your runway. Schedule posts for next week. Base understands intent.
It gets done
Base routes your command to the right tool, executes it, and logs what happened. Nothing runs without your instruction.
Lovable was your technical co-founder. Base is your commercial co-founder.
Vibe scaling is what comes after the build. Hiring, CRM, finance, analytics — all guided, set up, and unified in one place.
Every function of your business, connected
base covers the full stack, from first customer to finance to hiring. All controlled from one command bar.
Send contracts via Juro.
Get your first customers via HubSpot.
Set up customer support via Intercom.
Post on social media via Buffer.
Send email campaigns via Loops.
Send invoices via Stripe.
Track your finances via Xero.
Hire someone via Workable.
Track analytics via PostHog.
Improve SEO via Semrush.
Manage projects via Linear.
Simple, transparent pricing
Start free. Upgrade when you're ready. No hidden fees.
For solo founders getting their first customers.
- Up to 3 modules
- 500 command runs / month
- 1 user
- Basic automations
- Email support
For teams shipping and selling at scale.
- All modules
- Unlimited commands
- Up to 5 users
- Advanced automations
- Priority support
- Custom integrations
For growing companies with complex operations.
- Everything in Builder
- Unlimited users
- SSO & SAML
- Dedicated success manager
- Custom AI training
- SLA guarantee
First 50 founding members. Same price. Lifetime perks.
£79/month. The standard Builder rate, with lifetime founding member benefits for the first 50 to join.
- Lifetime access to all modules as they launch, including future ones
- Founding Member badge visible in your base account
- Direct access to the founding team for feedback and product input
- Input into the product roadmap
Built for the next generation of founders
base was built by a team that has been through the startup journey, from first commit to first customer to first hire. We believe the tools that run your business should be as intuitive as the products you ship. No complexity. No bloat. Just a single command bar that gets things done.
We are a small, product-obsessed team based in London. If you want to chat, email us at hello@baseos.co.