base

base

Vibe scale your business.

You've shipped your product. You suddenly need hiring, CRM, finance, analytics. Instead of disappearing into tool research and setup while your momentum dies, Base guides you to the right ones and sets them up. Everything connects back to one place. Your company data stays unified. You move.

Lovable was your technical co-founder. Base is your commercial co-founder.

base — Dashboard
Base dashboard showing unified business operations
How it works

From command to done

Base sits on top of the tools you already have. You give the instruction. Base does the work.

01

Connect your tools

Link HubSpot, Xero, Juro, Stripe and your other tools in one click. No migration. No switching.

02

Tell base what to do

Type a plain English command. Send a contract. Check your runway. Schedule posts for next week. Base understands intent.

03

It gets done

Base routes your command to the right tool, executes it, and logs what happened. Nothing runs without your instruction.

Vibe coding
Vibe scaling

Lovable was your technical co-founder. Base is your commercial co-founder.

Vibe scaling is what comes after the build. Hiring, CRM, finance, analytics — all guided, set up, and unified in one place.

Modules

Every function of your business, connected

base covers the full stack, from first customer to finance to hiring. All controlled from one command bar.

Contracts

Send contracts via Juro.

CRM

Get your first customers via HubSpot.

Customer Service

Set up customer support via Intercom.

Marketing & Social

Post on social media via Buffer.

Email Marketing

Send email campaigns via Loops.

Payments & Invoicing

Send invoices via Stripe.

Finance

Track your finances via Xero.

HR & Hiring

Hire someone via Workable.

Analytics

Track analytics via PostHog.

SEO & Content

Improve SEO via Semrush.

Projects

Manage projects via Linear.

Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready. No hidden fees.

Starter
£29/month

For solo founders getting their first customers.

  • Up to 3 modules
  • 500 command runs / month
  • 1 user
  • Basic automations
  • Email support
Get started
BuilderPopular
£79/month

For teams shipping and selling at scale.

  • All modules
  • Unlimited commands
  • Up to 5 users
  • Advanced automations
  • Priority support
  • Custom integrations
Start building
Scale
£199/month

For growing companies with complex operations.

  • Everything in Builder
  • Unlimited users
  • SSO & SAML
  • Dedicated success manager
  • Custom AI training
  • SLA guarantee
Contact sales
Founding Member50 of 50 spots left

First 50 founding members. Same price. Lifetime perks.

£79/month. The standard Builder rate, with lifetime founding member benefits for the first 50 to join.

  • Lifetime access to all modules as they launch, including future ones
  • Founding Member badge visible in your base account
  • Direct access to the founding team for feedback and product input
  • Input into the product roadmap
50spots left
Claim your spot
About

Built for the next generation of founders

base was built by a team that has been through the startup journey, from first commit to first customer to first hire. We believe the tools that run your business should be as intuitive as the products you ship. No complexity. No bloat. Just a single command bar that gets things done.

We are a small, product-obsessed team based in London. If you want to chat, email us at hello@baseos.co.