base

Base is an AI-native commercial operating layer that sets up, runs, and remembers your entire business from one place. You connect your existing tools, control everything through a plain English command bar, and Base watches your business in the background to tell you what needs attention before you have to ask. Your CRM, finance, contracts, hiring, marketing, analytics, and more all connect back to one place so your company data stays unified.

Base is for any founder running a business without a full operational team behind them. If you shipped a product and now need to actually run the business. If you raised funding and suddenly need hiring, financial visibility, and investor updates. If you are scaling fast and drowning in tools, tabs, and context switching. Base is the operating layer that replaces the infrastructure you do not have yet.

Most founders can ship a product fast. The hard part is everything that comes after. You suddenly need a CRM, contracts, financial visibility, a hiring process, and a marketing plan. Setting all of that up takes months and then running it all separately creates constant context switching. Base sets it up, runs it, and unifies all the data so you never lose the thread.

Vibe scaling is the term we coined for building and running your business with the same speed and lightness you used to ship the product. Vibe coding made it possible to ship a product in a weekend. Vibe scaling makes it possible to run the business just as fast. Base is built specifically for this.

No. Base connects to the tools you already use or helps you set up the right ones. Your data stays in HubSpot, Xero, Stripe, and the other tools you connect. Base is the layer on top that lets you control everything from one place, unifies your data, and surfaces insights across all of them together.

Base is built around founder autonomy. By default, Base asks for your confirmation before executing any action that sends, creates, or updates data. You can also set up automations that run in the background. You choose what gets automated and when. Base never makes decisions on your behalf or acts on your business without your knowledge.

Most tools do one thing. Base connects 19 integrations across seven groups and lets you control all of them from a single command interface. Base also has three native modules, Brand, Campaigns, and Sequences, that don't depend on any third-party tool. And the proactive feed surfaces what needs attention before you have to ask.

Base is built in five compounding layers. Setup guides you through connecting your tools and configuring everything you need. Orchestration lets you control every connected tool from a single plain English command bar. Company brain unifies all your data so you can see and query your whole business in one place. Memory builds a permanent searchable record of everything that has ever happened in your business. Intelligence compares your metrics against industry benchmarks for founders at your stage and tells you what your numbers mean and what to do next. Each layer builds on the previous one.

The company brain is the intelligence layer at the centre of Base. It unifies data across all your connected tools and lets you ask questions that span your whole business. Ask how the business is doing and Base pulls from Finance, CRM, Analytics, and Email to give you one coherent answer. Ask what you need to do today and Base pulls from Calendar, tasks, follow-ups, and invoices to give you a prioritised action list. No switching tabs. No manual reporting.

Base compares your key metrics against AI-powered industry benchmarks for founders at your stage. Your runway, MRR growth, churn rate, pipeline coverage, and burn multiple are all benchmarked against what is typical for companies at your stage and interpreted in plain English. For example, if your runway is 8 months, Base tells you that the typical runway for a post-seed company before raising a Series A is 12 to 18 months, and suggests you consider opening investor conversations in the next 60 days. Benchmarks are currently powered by AI using publicly available startup data. As Base grows, they will be progressively replaced by aggregate data from real Base companies at your stage. All benchmark insights are clearly labelled so you always know the source.

Base builds a permanent, searchable record of everything that happens in your business. Every contract signed, every hire made, every investor update sent, every command run. This history grows over time and becomes the foundation for the intelligence layer. When you raise funding, Base can generate your data room from its memory. The longer you use Base, the more valuable and irreplaceable this record becomes.

Yes. The longer you use Base, the more context it has about your business. The Memory layer builds a complete record of your company history which makes the Intelligence layer more accurate and personalised. As more founders use Base, AI-generated benchmarks are progressively replaced by aggregate data from real Base companies at your stage, making insights more relevant and precise.

Base has 19 modules across seven groups. Comms: Email and Slack. Marketing: Campaigns, Sequences, Marketing, and Brand. Automations: Zapier. Revenue: CRM, Payments, and Contracts. Finance: Finance and Accounting. People: HR and Hiring, and Customer Service. Tools: Projects, Analytics, Calendar, Files and Docs, and Knowledge Base.

Brand, Campaigns, and Sequences are built by Base and don't depend on a third-party integration. Brand lets you design and store your brand guidelines. Campaigns lets you send email broadcasts. Sequences lets you build multi-step drip email cadences. All three are available on all plans.

The Brand module is a native Base tool that lets you build and store your brand guidelines. You describe your company, your customer, and your visual direction and Base generates a starter brand kit covering colours, typography, and voice and tone. Your brand kit is then used automatically across contracts, campaigns, and documents generated inside Base.

Campaigns are broadcast emails sent to a list of contacts at one time: a product update, a newsletter, an outreach blast. Sequences are multi-step automated drip emails sent to individual contacts over time: a sales cadence, an onboarding flow, a re-engagement sequence. Both are powered by Gmail for sending.

The proactive feed is the first thing you see when you log in. It's a prioritised list of the most important things that need your attention across all your connected tools. Unsigned contracts, overdue invoices, leads that haven't been contacted, emails awaiting replies. It updates automatically throughout the day without you having to ask.

Four headline metrics at the top, runway, MRR, pipeline, and headcount, pulled live from connected integrations. Below that: the proactive feed, today's agenda from your calendar and task manager, recent activity across all connected tools, and quick action buttons. On Monday mornings it also shows a weekly summary.

Yes. The cross-module query engine lets you ask questions that span multiple connected tools. "How is the business doing this week?" pulls from finance, CRM, analytics, and email. "Am I on track to hit my revenue target?" pulls from Xero and Stripe. Base synthesises the data and returns a single plain English answer.

Sign up for early access at withbase.ai. Once you're in, Base walks you through connecting your first tools and shows you how the command interface works. Most founders are up and running within minutes.

Most founders are connected and running their first commands within minutes. Connecting a tool takes about 30 seconds via a standard OAuth login. If you don't have a tool yet, Base will help you set one up via a guided flow.

No. Base is built for founders, not developers. Everything works via plain English commands. You don't need to understand APIs, OAuth, or any technical concepts. If you can type what you need, Base can handle it.

Base integrates with 19 tools across seven groups: HubSpot, Attio and Pipedrive (CRM), Gmail (email), Stripe (payments), Xero and QuickBooks (finance), BoldSign and PandaDoc (contracts), Intercom (customer service), Slack (comms), Zapier (automations), Linear (projects), Google Drive (files), bundle.social (marketing), Workable (hiring), PostHog (analytics), Notion (knowledge base), and Google Calendar. Plus three native modules: Brand, Campaigns, and Sequences.

Each integration connects via a standard OAuth login. You click connect on the relevant module, log in to your account, and grant Base permission. The whole process takes under a minute per tool.

Base guides you through setting up the right tool for your needs. If you want to set up a CRM for the first time, Base will recommend whether HubSpot, Attio, or Pipedrive is the better fit for your stage and help you get started.

Yes. Each user's connected accounts are fully isolated from one another. Your data is never visible to other Base users or shared with third parties beyond the tools you explicitly connect to. All connections use industry-standard OAuth 2.0 and data is encrypted in transit and at rest.

Yes. Base is registered with the UK Information Commissioner's Office and complies with GDPR. Before any bulk email send, Base displays a full confirmation screen showing exactly who will receive the email.

Email us at hello@withbase.ai or use the support chat inside the Base dashboard once you're signed up.