Do I need a COO?

You probably do not need a COO yet. Here is what you need instead.

Most early stage founders hire too early and in the wrong order. Base fills the gap between doing it yourself and hiring an executive.

01

COO is the wrong first ops hire.

You end up paying an executive to set up software and chase invoices.

02

The real gap is operational leverage.

You need the work done, not another person to manage.

03

Founders who wait, win.

The strongest early teams stay lean and buy operations, not seats.

Base is your commercial co-founder.

Command interface

Tell Base what you want in plain English. It runs the task across your tools and reports back.

Connected tools

Base plugs into the tools you already use and the ones you should. Everything stays in sync automatically.

Company brain

Every contract, deal, and conversation feeds a single memory of your business. Base gets smarter the longer you use it.

I kept being told I needed a COO. What I actually needed was the operational work done. Base is that.
Chris D., founder, 2-person team
First 100 founders only
Founding member rate
Lifetime pricing for the first 100 founders on Base.
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Starter
£23 / month
For solo founders getting started.
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Builder
Selected
£62 / month
Most founders start here.
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Scale
£149 / month
For growing teams.
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