For CPG founders

Running a CPG brand is operational. Base makes it manageable.

From your first wholesale order to your first hire, Base runs the business side of your brand so you can focus on the product.

01

Wholesale changes the operational load overnight.

Stockists want terms, POs, and clean invoices. Base handles the paperwork for every account.

02

D2C and wholesale pull in different directions.

Two channels, two margins, two sets of numbers. Base keeps both visible in one place.

03

Reorders are where money hides.

Missed reorders and late invoices quietly kill margin. Base surfaces both before they cost you.

Base is your commercial co-founder.

Command interface

Tell Base what you want in plain English. It runs the task across your tools and reports back.

Connected tools

Base plugs into the tools you already use and the ones you should. Everything stays in sync automatically.

Company brain

Every contract, deal, and conversation feeds a single memory of your business. Base gets smarter the longer you use it.

Wholesale orders used to take me a whole Sunday of admin. Base handles the paperwork so I can spend that time on the product.
Freya J., founder, CPG brand
First 100 founders only
Founding member rate
Lifetime pricing for the first 100 founders on Base.
Claim founding rate
Starter
£23 / month
For solo founders getting started.
Start for free
Builder
Selected
£62 / month
Most founders start here.
Start for free
Scale
£149 / month
For growing teams.
Start for free

You vibed the build. Now vibe the scale.